An Upstate auction house has set another world record with the sale of a valuable neon sign from the 1950s. In February, Richmond Auctions in Greenville says their Orange Crush sign sold for $189,750, making it the most expensive soda sign ever bought at auction.The valuable advertisement crushed the previous world record of $46,000, and the auction house is now the first to sell a soda sign for over $100,000.Richmond Auctions says the piece was found in immaculate condition inside an abandoned storage unit in New Mexico. Founder Jordan Richmond says the sign was still in the original shipping crate with original shipping tags attached.”You got to imagine this sign has made it nearly 100 years and has never been taken out,” Richmond said. “No one had the thought: Well, I’ll just take it out and throw it on the wall. It truly is a time capsule.”Manufactured in New York, the shipment was to an Orange Crush Bottling Company in Wisconsin back in the 1950s. Richmond says he has over 10 years of experience in the antique advertising business and has a passion for Automobilia, gas, soda, oil, and other collectibles.”I just got back from a 14-day stint in California just looking for stuff and I’ve got a guy right now in the Midwest,” Richmond said. “So it’s really time and energy. That we put into it. It’s a passion.”Founded in 2020, Richmond Auctions specializes in investment-grade antique advertising with an emphasis on Petroliana and Automobilia collectibles. Last fall, Richmond Auctions set another world record when they sold a gasoline sign from the 1920s for $1.5 million.
An Upstate auction house has set another world record with the sale of a valuable neon sign from the 1950s.
In February, Richmond Auctions in Greenville says their Orange Crush sign sold for $189,750, making it the most expensive soda sign ever bought at auction.
The valuable advertisement crushed the previous world record of $46,000, and the auction house is now the first to sell a soda sign for over $100,000.
Richmond Auctions says the piece was found in immaculate condition inside an abandoned storage unit in New Mexico.
Founder Jordan Richmond says the sign was still in the original shipping crate with original shipping tags attached.
“You got to imagine this sign has made it nearly 100 years and has never been taken out,” Richmond said. “No one had the thought: Well, I’ll just take it out and throw it on the wall. It truly is a time capsule.”
Manufactured in New York, the shipment was to an Orange Crush Bottling Company in Wisconsin back in the 1950s.
Richmond says he has over 10 years of experience in the antique advertising business and has a passion for Automobilia, gas, soda, oil, and other collectibles.
“I just got back from a 14-day stint in California just looking for stuff and I’ve got a guy right now in the Midwest,” Richmond said. “So it’s really time and energy. That we put into it. It’s a passion.”
Founded in 2020, Richmond Auctions specializes in investment-grade antique advertising with an emphasis on Petroliana and Automobilia collectibles.
Last fall, Richmond Auctions set another world record when they sold a gasoline sign from the 1920s for $1.5 million.
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